Waterloo Public Library

Waterloo Public Library Account Holder Map and Database
LibraryThe Waterloo Public Library sought to understand how account holders were spread across Waterloo in order to identify areas that may need to be better served.  Addresses of existing account holders were mapped with GIS, which provided several opportunities for further analysis, including account holders outside of city boundaries, households not using WPL services, and more.

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Waterloo Public Library Marketing Campaign to Promote Business Services

Library 2Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo. 

Click here to read more about this project and proposed campaigns.